Slow Fashion Movement
When I read Sandra Shea’s book The Realm of Secondhand Souls (2000) I never thought it’s meaning about “yesterday’s clothes having a living history” was that profound until I learned about the “Slow Fashion Movement”. The aspect of it that appeals to me, as a vintage clothing collector and secondhand shopping enthusiast, are the financial and aesthetic benefits. Another advantage is the emotional attachment felt for the clothing bought carefully instead of as part of a trend. If a woman spends $8.00 on a Giorgio Armani blazer, at a thrift store, she won’t easily throw it away.
Now every time I see a discarded garment on the street I feel the need to examine the correlation between how much consumers, in the past, cherished their clothing much more than consumers seem to today. They also seemed to take more pride in their appearance and be better dressed.
With the variegated position fashion now holds for consumers, retailers and designers, this argument is worth considering and adhering to especially as we face a future of sustainability vs. out-of-control trends.