Hunter x Target: Was it The Perfect Collaboration?

img_0811-2

Victoria Moore’s Hunter x Target Haul

 

Hunter x Target was the latest collaboration for both the traditional British fashion company and one of America’s most popular retailers. Since the debate started around April 14 and April 15, 2018, a lot of consumers, including myself, anxiously awaited its arrival.

Before using the mobile app, Hootsuite, I read various articles about the collaboration after searching for news trending stories on my News app. From the article, People Are Losing Their Mind After Target’s Hunter Boots Collab Sold Out Super Quickly by Stephanie McNeil on buzzfeed.com (https://www.buzzfeed.com/stephaniemcneal/hunterxtarget) I saw quite a bit of gloating going on from Instagram users who shared selfies and photos of their new swag, while most Twitter users, who posted, complained, “they were unable to purchase anything because everything was sold out or made of inferior quality.”

img_0809-2

Hunter x Target Price Tags 

Visiting the Store

With such an unbalanced response, I decided to visit my local Target to see for myself what was going on with the collab. So on April 17 and April 18, 2018, I examined the Trend Spot section and was able to buy quite a few items, on my wishlist, and talk to a few customers.

Tuesday, while examining the existing boots, I did see one pair of the coveted rain knee-highs, but they were a man’s size 11, causing them to remain on the shelf. They were still there when I went back the next day. One of the two men I talked to, in the department, told me they were from Woodland Hills.

“There were more boots and shoes there than here. They also have more clothes too.”

–Customer I met at “Target”

“There were more boots and shoes there than here. They also have more clothes too,” one of them said.

On Wednesday, when I returned to get the rest of the clothes I liked, I talked to another customer. “I came from Santa Clarita to see what they had,” she said.

This slideshow requires JavaScript.

Hunter x Target Haul Slideshow

Comparing the complaints from the lucky ones who at least snagged one item against those who didn’t I was able to judge more objectively and obtain my own significant haul. Later, I took some photos of it, then used the PicCollage app, before posting it on Facebook, Twitter and Instagram as my Hunter x Target haul. In opposition to all of the gloating, I responded with what I felt was a tasteful display of gratitude, at what I was able to buy. Since I always seem to luck out and enjoy these collabs I don’t think Target should change how they do them because it brings customers into the store and introduces a higher priced, more stylish brand, to a lower economic group of consumers.

Does An Opinion Make You a Writer?

“Should audience response shape what content newsrooms produce?”

–Dena Silver

No, I don’t believe audience response should shape the content newsrooms produce despite the fact that their input can help boost readership and alert advertisers to their involvement. Realistically, however, the audience/reader is reacting to information with an opinion from their own experiences which might be impacted by their age, cultural backgrounds, lifestyles, education and economic status.

For example, in the article Clothing and the Communication of Culture: The Sociology of  Fashion (http://www.articlemyriad.com/clothing-communication-culture-sociology-fashion/posted by Nicole Smith, on January 12, 2012, the author states, “By negotiating who’s the three levels of identity- (1) personal; (2) cultural; and (3) historical we can either bring ourselves closer to others or distance ourselves from them.” If a person “identifies as part of a particular group through a uniform as a late adopter of fashion trends” they’re going to respond differently than an “early adopter” who’s more innovative.

So, if you’re part of the former, who favors “dressing down” out of comfort, peer pressure, and budgetary restrictions, you might respond that it’s much easier to do so because it’s less expensive and stressful. If you’re more concerned with expressing your individuality, through your attire, however, you might respond that you prefer to “dress up” because it reflects pride and excellent manners. Either way, the responses of the respondents should be noted and possibly utilized for follow-up content, once their answers have been examined and researched further.

L.A. Women and Their Style

“I drew these fashion illustrations of various women I saw at, on and around the bus stop, because I liked their looks, and felt they represented very different and unique styles. They are: (1) an Hispanic woman wearing a mid-length skirt and brown suede boots; (2) an African-American woman in a white ribbed turtleneck and red plaid pants; (3) an older Caucasian woman in 1970s platforms; (4) a Korean woman in a pair of checked pants and a striped shirt; (5) a young African-American woman in a t-shirt and short-shorts; and (6) an African-American woman with a chic short hair do and oversized shades.

Future Plans: Finding a Wider Internet Audience for “Every Day Style: Fashion for the Mainstream”

IMG_1284.jpg

Thred Up Gear: Red and white checked gingham shirt with color blocked pants

On August 1, 2017 when I started my new blog, Every Day Style: Fashion for the Mainstream (https://www.victoriawordpress587.wordpress.com), and the accompanying website, Lookin’ Good, Feelin’ Good (https://www.lookingoodfeelingoodblog.wordpress.com) to help readers, and myself, coordinate clothing for daily activities and realistic budgets little did I know stores like Target and Walmart would step it up so much with such great buys for regular people, and online companies, like http://www.thredup.com, would offer the same type of quality second-hand merchandise found at Goodwill Thrift Stores and Council Thrift Shops.

After talking to a lot of people, at work and around the city, I kept hearing the same complaint about how difficult it was to find attractive clothing for plus sized women, older people and those with financial restrictions. Now it looks like there might be hope among the those listening in the industry. I hope to be one who is continuously on this track.

So far I’ve written about 10 blogs, and plan to add more about fashion coordination, great accessory finds and other related tips in the future. Recently I created a professional page on Facebook, “Keepin’ Up With Vicqui,”@victoria2thread (username) where I plan to add my updates about my blogs regularly.

Jill Manoff, Editor-in-Chief of Glossy Media Proves Fashion Can Be Profound

Jessica, Ronald Reagan International Trade Building, Washington, DC

Jessica, Ronald Reagan International Trade Building, Washington, D.C.

Filename: Stk jessicabw 06. jpg, Copyright: Jason Schlosberg

Jill Manoff: Doing Her Job

Glossy Media’s Editor-in-Chief, Jill Manoff, is a very accomplished writer who reports on a variety of fashion and retail-related subjects for the online publication Glossy. In the past year, while her articles, London Fashion Week Recap: Exits big statements and the joy of sex; OH at the Glossy Summit: ‘You can’t rely on influencers’; What retailers think about the store of the future; and Inside The Dreslyn’s small-is-beautiful approach to e-commerce impressed me with their depth and organization, her February 11, 2018 article, NYFW Daily Recap: Female empowerment is the weekend’s resounding theme (https://www.glossy.c./fashion-calendar/nyfw-daily-recap-female-empowerment-is-the-weekends-resounding-theme) gave me more additional insight than the others.

Well-written and strong, it was a pleasure to read and mentally tag along with Manoff as she encountered different fashion shows and personalities. One of the most fascinating was Jill Stuart’s “presentation at the National Arts Club where artists, musicians and actresses” lounged around in a contemporary salon.

Included, within the piece, in the Discussed section is Glossy‘s weekly podcast featuring Celine Semaan, “CEO and designer of the sustainable fashion and accessories brand Show Factory.” Throughout the 21 minute and 53-second podcast she talked about transparent manufacturing, a new library of sustainable materials, and human rights.

The accompanying photographs Manoff posted on her Instagram page, from NYFW (New York Fashion Week), are sophisticated, elegant and uncluttered. A white dress, shown with black stockings, by Tibi, reveals her personal taste and editorial talent. Eclectic and witty, through two of her posts she even confesses her love for jumpsuits by posting a photo of a striped one, by dvf (Diane von Furstenberg) next to its avant-garde mate on display at MOMA (Museum of Modern Art).

Conclusively this article impacted me because, it is as eloquent as a print version, and it didn’t shy away from subjects like empowerment, the runway debate, sustainable fashion, and diversity.

 

Jacqueline Moore Takes Us On a Pictorial Journey Back in Time

All of your children with husbands and wives
All of your children with husbands and wives

Jacqueline Moore with Friends and Family (c. the 1960s)

Jacqueline Ella Moore is a woman who’s seen a lot of history. At 79, she’s lived through the assassination of John F. Kennedy, racial segregation, Watergate, and 911. Relaxing back into a  brown easy chair in her living room, clad in a roomy black tee and matching pants, she tells me, “I was born in Oklahoma City, Oklahoma on December 19, 1938. Part of the time I spent with my father’s mother, Grandma Watson, in Luther, Oklahoma, and part of the time I spent with my mother’s mother, Grandma Poole in Fairfield, Alabama, while growing up. She had all of her children’s children then,” she said.

Brown and white hat (2)

Essie Poole’s Hat (c. the 1950s)

Oklahoma: My Hometown

Sometimes known as the Sooner State, Oklahoma received statehood, as the 46th state, on November 16, 1903. Cosmopolitan with a small town feel, Moore’s parents Bernyce and Bennie Watson left their hometown, Luther, Oklahoma for Oklahoma City, Oklahoma when they got married in June 1938. “They lived in an apartment,” she said. “My mother was a homemaker and my father made about $14 a week working in a furniture store as a janitor.”

Vintage bead necklaces (3)

Vintage Bead Necklaces (c. the 1960s)

Sunny California

Dissatisfied with their claustrophobic, structured life in Oklahoma, her parents decided to move to California in 1940. Nicknamed the Golden State it has always drawn outsiders because of its tolerance towards various lifestyles and ethnicities. “It was nice to finally live in a place where everyone didn’t know everyone else’s business,” Bernyce Watson said once.

When the Watson’s came to L.A., in 1940, they were part of a boom that caused California’s population to quadruple through 1990. From 1946 to 1948 they joined the group of “working-class African-Americans” who moved to Watts, California. “My mother’s sister, Essie and her husband Floyd, were really the first of our family to come out here,” Moore said. “They were living in Pueblo Projects when I came out, at six, with my cousin Andrea on the train.”

architectural-design-architecture-buildings-1049302

Downtown Los Angeles, photo by Daisy Naranjo

The Changing City

Many things have changed the energy of the city-immigration, crime and socio-economic issues-but the phenomenon that affected Moore the most then was geographical racism. “At that time, if you were Black, they assumed you were poor so that meant we lived in Jordan Downs Projects,” she said. Somewhat vague about direct experiences with prejudice, she insists children aren’t aware of that type of thing, and when she was growing up she just recalls they only went where they were welcome. “I was looking at a television program, the other day about Clifton’s Cafeteria, and I realized when I saw a lot of African-Americans in the picture, that that was one of the few places we were allowed to go.”

Chesapeake Blvd (13)

Chesapeake Avenue

Moving Out of Watts, California

In 1948, even though Moore moved to a house on Chesapeake Avenue with her parents, she still came back to Watts to visit her Grandma and Grandpa Poole. “I actually stayed with them until the school year was out, on 108th Street, in a duplex that belonged to my Uncle Graff,” she said. Her grandfather was very loquacious and loved befriending people in the neighborhood. One of his favorites was Sabato (Simon) Rodia (1879-1965) “an Italian immigrant, construction worker and tile mason” who created The Watts Towers of Simon Rodia out of discarded bottles and other recyclables he found.

“We always laughed at him, and thought he was crazy because he walked around with a little red wagon full of junk,” she said.

The move to Chesapeake resulted in a large cultural shift, from the predominately African-American and Hispanic environment of Watts to a mixture of ethnicities, especially the Japanese on the Westside. Again Moore insists she didn’t notice any bias while attending Virginia Road Elementary School then. Unfortunately, at Mount Vernon Junior High, when a White teacher refused to let her enter her class in a borrowed coat because it was dirty, she couldn’t deny it existed. Instead of meekly walking back out, she acted in a manner characteristic of her familial background, and responded, “You don’t buy my clothes or pay for my cleaning.”

Fashion Illustrations by Victoria Moore
1950s Fashion Illustration, drawn by Victoria Moore

African-American Style

With the phenomenal box office success of Black Panther awareness of African-American style, and how it influences the fashion industry, has been in the news lately. Writer Fawnia Soo Hoo, in The Costume, Hair, and Makeup in Marvel’s ‘Black Panther’ Are A Celebration of Black Culture and Heritage (The Costume, Hair, and Makeup In Marvel’s ‘Black Panther’ Are A Celebration of Black Culture and Heritage, www.fashionista.com) wrote, “The costume, hair, and makeup were designed to create new, never-before-seen, and sure-to-be-iconic looks and personas…” Going back to the late 1940s and 1950s, when Moore was in elementary through high school, the popular styles for young girls were full skirts, shirtwaist dresses, and waist-length button-down cardigan sweaters. To reflect the middle-class lifestyle they’d attained, thanks to her husband’s self-employment with Busy Bee Maintenance, a rug cleaning business and junk enterprise in Watts, Bernyce Watson dressed Moore presentably and well.

Jackie Moore's Beaded Cardigan (5)

Jacqueline Moore’s Beaded Cardigan Sweater (c. The 1950s)

Fashion Just Wasn’t Her Thing

“I never cared that much about clothing,” she said. “Still my mother dressed me like a paper doll, because she was competing with her sisters, and showing them how well off she was.” Always stylish, and matchy-matchy, she remembers for school she usually wore dresses, pleated and gathered skirts and jumpers. “I really wanted to wear straight skirts but I was too skinny then,” she said.  Within walking distance, from Dorsey High School, of Baldwin Hills Crenshaw Mall she claims she primarily shopped at two department stores, the May Co. and The Broadway.

Despite a conscientiously chic mother, who usually wore slacks and coordinating tops, Moore’s passion for dressing up waned after she retired as an Administrative Assistant for Hughes Aircraft Company. She attributes it to weight gain and less money for clothes upon retirement. Other factors could also be the increasing casualness of today’s mainstream styles and a lack of guidance for older customers from retail establishments.

From the perspective of Black Panther it appears the movie proves African-Americans have come a long way, but when I asked Moore if she thought the culture was in a better or worse place, she said, “We’re worse off, because kids today take it for granted everything our generation achieved for them like desegregation and the vote. They don’t seem to be interested, in the history of Dr. King and our other Black leaders either, which is in contrast to the sixties and seventies when we were aware of and care about  everything.”

We’re Here Because of Them

FSH 628 Jacqueline Moore 1

Jacqueline Moore, 79 years-old

For African-Americans the ground-breaking movie Black Panther is more than just another cinematic event, it’s a statement and about time too.

Up until the Civil Rights era of the 1950s and 1960s Blacks were only portrayed in stereotypical roles and rarely seen as heroes, successes or well-adjusted citizens. Despite its popularity, however, it’s questionable whether today’s young African-Americans will appreciate its historical significance.

After seeing the film Roman J. Israel, Esq. with my mother, Jacqueline Moore, one line stayed with me after a young man laughed at Israel. “We’re standing on their shoulders,” his co-worker corrected him. The first time I heard that quote I became emotional because I realized without the struggle my parents and grandparents went through I wouldn’t be here,  enjoying basic human freedom.

Sartorially African-Americans have proven their acumen over and over, now with Black Panther, another chapter will unfold. Since my mother lived through segregation and was my first style role model I decided to interview her about being African-American, the past and the film.

My mother and I

Jacqueline Moore and Victoria Moore ( c. 1970s)

Interview with Jacqueline Moore

VM: Where are you from originally and where did you grow up?

JM: I’m originally from Oklahoma City, Oklahoma and I grew up in Los Angeles, California.

VM: What was life like for you, as an African-American, then?

JM: Even though I never saw any direct racism, I do remember we couldn’t buy new cars and houses. We had to buy used. As far as living conditions are concerned, when we lived in Watts, it was mostly Blacks and Latinos, then we moved to the Westside where it was more racially mixed.

VM: How do you think Black Panther will change the fashion scene?

JM: It may turn into a fad, with everyone wearing daishikis, which will cause it to die quickly or it may be more long-lasting. I don’t really know. It does remind me of the 1960s after Dr. Zhivago came out and there were Russian style coats everywhere.

VM: What kind of impact do you think Black Panther will have on today’s African-American youth?

JM: I don’t think it’ll have any impact because kids today aren’t too in tune with what’s going on.

 

 

Andrew Asch: A California Fashion Blogger with Solid Print Skills

Attire Los Angeles (19)Andrew Asch has two things going for him that make him an influential fashion journalist-he lives in Los Angeles, California and works for the California Apparel News. As their Retail Editor, his motto is “Telling the story of California’s fashion boutique and retail scene”. In a city known for its laid-back attitude and casual dress, he excels at keeping fashion fans up-to-date with articles and blogs that chronicle its sartorial history. Nothing escapes his radar and he gives everything he covers equal weight, whether it’s a brief about a pop-up store or an updated company news story.

California Apparel News, an important trade publication, “owned by TLM Publishing Inc.,” has been around since 1945. Their presence on the internet includes blogs written by Asch as well as articles from their print edition. Without losing any of their journalistic information or professionalism his blogs are just as thorough and entertaining online as in print.

On Monday, January 22, 2018, for his piece Anrealage’s Fabric Puts on a Show he skillfully managed to add enough relevant text to appeal to art lovers, Japanese culture enthusiasts, textile designers, shoppers and computer fanatics. By including the visuals and accompanying words that featured the exhibit A Light Un Light  he gave the reader a complete blueprint for embracing a new retail experience.

Mostly warm, sunny and forgiving L.A. weather is perfect for a cool tee and a pair of jeans. The stylish native is always on the hunt for that special topper that will give them awesome street cred. When Asch wrote Band of Outsiders Pops at Fred Segal on Friday, February 9, 2018, he thought about the consumer when he described their “shirts with nautical details and animal prints”.

The exemplary way he provided the who, what, where, why and how, in less than 200 words, for the brief proves he’s aware of the difference between the internet and print reader. No detail is left out and the adjoining photos are relevant. Both as a strength and a guideline, for other bloggers to emulate, these are assets worth noting.

Works Cited:

Asch, Andrew. “Anrealage’s Fabric Puts on a Show”, http://www.apparelnews.net

Asch, Andrew. “Band of Outsiders Pops at Fred Segal”, http://www.apparelnews.net